Outside the Medina walls, Marrakesh's Ville Nouvelle (“new town”) dates from the period of French colonial rule. Its buildings are painted in the same red ochre as those of the Medina, giving the whole city a unified look.
The most important Ville Nouvelle neighbourhood is Guéliz, the city's modern commercial centre. Its main artery, Avenue Mohammed V, links it to the Medina. To its southwest, Hivernage is where most of the big hotels are located.
The Ville Nouvelle has one big sight, not to be missed: the stunningly beautiful Majorelle Garden, usually taken in with the neighbouring Yves Saint Laurent Museum.
The Ville Nouvelle also has some of the best shopping in town, especially for luxury goods, some excellent restaurants, and modern hotels.